Showing posts from 2013

Why Your Brand Is Losing Followers

As a social media strategist it is my job to help brands grow their audiences and position them as leaders in their industry through social media. On a regular basis I recommend all sorts of strategic ways to help brands best achieve their social media goals, direct messaging (DMing) new followers on Twitter is not one of them. 
Sure, there was a time when getting a DM from a brand or an influencer on Twitter meant something but today it's more like spam. Whenever I get a DM from a brand on Twitter with a message like "Thanks for the follow, "like" our Facebook page," or "check out our website" or just a regular thanks for the follow message, it just makes me want to unfollow them. Many times I do unfollow and I'm not the only one. 
If you believe your followers don't realize you are sending a generic message to everyone, you are living in a dream world. Followers are not that dumb, they know you are following them long enough to send your sp…

Bun in the Oven

If you haven't heard the news, we are expecting! My due date is February 27, 2014. We are very excited. I will be 13 weeks pregnant tomorrow.

So far it's been quite a wild ride. I found out I was 5 weeks pregnant at my annual on June 20. I had a feeling I was pregnant when I went in to my appointment. Of course, I told Grant that I was pretty sure I was pregnant and told him I would probably find out at my annual. He said I could not tell him until I got home. My appointment was in the morning. IT WAS THE LONGEST DAY OF MY LIFE!!! I finally got off work and called Grant. I told him that I wouldn't know for 3 days.

On my way home I stopped at Walmart and picked up a few goodies for him.

I picked out a monkey that played a lullaby when you pull it's tail, baby shoes and a onsie that said "My Dad is Super." I bought a card and a bag and put the test in the bag. When I got home I pulled the tail on the Monkey while walking in the door. Grant was very excited!


Ocular Melanoma

In March, I received a text message from my Dad asking Grant and I to call into a conference number. It was the week before Spring Break so I figured it was about my Mom going up to Philly to visit family.

When I got home I called the number and put my phone on speaker so Grant could hear as well. My Dad, Mom and brothers all beeped in. My Dad then explained that my Mom had something to tell us.

"I am leaving for Philadelphia this weekend, however this time I am not going up to visit with family. I have been diagnosed with Ocular Melanoma. It is a very rare kind of eye cancer that only effects 2,000 people a year..." my Mom continued to explain the seriousness of her situation. This particular cancer does not have a high survival rate with the cancer normally metastasizing to the liver.

If you don't know what Ocular Melanoma is I encourage you to look it up. Unfortunately, there is not much literature or research about this particular type of cancer. A few centers in th…


Grant and I recently took up golfing. I never thought this would be a sport I would get into. It seemed like such an uppity sport for people that were way to into themselves. Not to mention a "man's sport."
When I was a teenager my Mom encouraged me to take up golf. It didn't sound like fun to me so I never tried it out. It wasn't until Grant and I went out to the driving range that I really understood why people golf. Hitting a ball as hard as you can with a stick is a fantastic feeling. Not to mention, there is a true science to golfing. It's the perfect sport for a nerd. 
I've never really been a fan of watching golf, now I occasionally turn on the Golf Channel. I'm completely obsessed!
I've also discovered the world of golf fashion. LOVE IT! Yes, there are some extremely hideous golf outfits out there but there are also some really cute ones. If you follow me on Pinterest you probably already know this. 
Are you a golfer? Or is there a sport …


Did someone say Vlog?

Thanks for having me as the guest vlogger on Vloguum!

Skulduggery - deception or trickery. 

A New Header for the New Year

It has been a while since I updated the header on my blog. I spent hours in Seashore this evening trying different designs and options for my new header. I finally decided on a simple design that compliments my old header. Of course, it only took me 5 minutes to create. -_-

Over the last few months I have made slight changes to the overall look of my blog. One of my goals for 2013 is to do better about blogging. I feel like I put my blog on the shelf and let it collect dust ever since I started working. It's time to startup the camera, setup the mic and get back in the game.

Happy 2013 everyone!

Keep it Real!